In choosing a company to fund, Arris Ventures looks at these factors:

The passion and vision of the founders.
Do they have a record of success? Can they meet the challenges of launching a large-scale company? If they are less experienced, are they open to advice and guidance? If no management team is in place, can one be built?

The marketplace opportunity.
What is the market size? Is there ample room for competition? Can a sizable, lasting enterprise be built?

The quality of the technology.
Is the technology unique? Will it last? Do the founders have the knowledge and experience to bring it to market?

The value to the customer.

What problem does this company solve? How will this technology solve it? How will its value be communicated to the prospective customer?

A complete and experienced management team.
Is there experience and determination in the group? Is there sufficient industry and market experience?